Romney gets real about the "War on Women"

Here's a great new ad from the Romney campaign, striking right at the heart of the Democrats' "War on Women" attack:

YouTube | mittromney | Dear Daughter

“That’s what Obama’s policies have done for women.”

The campaign sent out a press release this morning with the video, and the following information to back up the statements in the ad (Oh! Imagine that! Being able to back up your claims with facts! What a fun idea!):

• Under President Obama, The National Debt Has Surpassed $16 Trillion – An Increase Of More Than $5.4 Trillion. (Department Of The Treasury, 9/10/12)
• Every American’s Share Of The National Debt Currently Stands At Over $51,000 – An Increase Of Over $16,000 Under President Obama. (Department Of The Treasury, 9/10/12; U.S. Census Bureau, 9/10/12)
• 16.3% Of Women Are Living In Poverty – The Highest Rate In 17 Years. (U.S. Census Bureau, 9/12/12)
• Since President Obama Took Office, The Unemployment Rate For Women Has Increased From 7% To 7.8%. (Bureau Of Labor Statistics, 9/10/12)
• Currently, The Nation Has Over 5.5 Million Women Who Are Unemployed. (Bureau Of Labor Statistics, 9/10/12)

There's a Women for Mitt Coalition that you can learn more about here.